Role: Retail Manager
Contract: Full-time
Start Date: ASAP
Location: London
Founded by Gemma Shiel from a North London Garage in 2001, Lazy Oaf is a design-led lifestyle brand with a history of doing things our own way. What started with hand-printed T-shirts sold from a stall in East London has now become an established independent brand, with creativity, collaboration and community at its heart. Lazy Oaf is primarily a DTC brand with retail space in London.
Retail Manager at Oaf
Our flagship London store has been in its current location on Ganton Street for over 10 years and is now a well-established retail destination.
In an ever-evolving retail landscape we want a multi discipline Retail manager to join our management team, working closely with Brand, Creative and Digital stakeholders to lead the growth of our store and evolve our physical space into a distinct community hub with a focus not just on footfall and conversion, but also customer retention, in-store experience and identity as well as community events, launches and installations.
We are a small but mighty team at Lazy Oaf so everyone needs to be comfortable getting stuck in to their day job as well as lending a helping hand anywhere it is needed.
What will you be doing?
RESPONSIBILTIES
Management, recruitment and training of a small, dedicated team; nurturing our existing talent and working to define and develop specialist roles within the store team structure.
Events Work closely with Brand team on establishing and implementing a rosta of both community and consumer events, installations and activations to establish our stores not just as commercial spaces; but also experiential brand touchpoints to bring our community together, reflect our core values, and deepen our brand storytelling
Financial accountability, managing payroll to sales budget, revenue and reporting.
Day-to-Day leadership and management, in store and as the retail link to the Lazy Oaf management team.
Customer Service providing an inspiring lead, engaging with customers and establishing and delivering a clear retail customer service, loyalty and retention strategy; growing and nurturing an instore community and working with the wider teams on initiatives to excite, engage and retain in store customers.
Stock Management creating retail buys, delivery organisation, stock room maintenance.
Product Analysis Collating both quantitative and qualitative feedback from customers to design to help inform the development of collections
Health and Safety maintaining a safe and healthy work environment for staff and customers in line with our policies.
Store Accounting, creating forecasts and budgets, maintaining financial records, management reporting and product input when necessary.
Visual Merchandising ensuring the store is on brand and maintained in line with the brand creative direction and guidelines; working with the retail team as well as our Brand and Creative teams to make VM a priority, establish and maintain high visual standards and continually improve brand storytelling in-store.
A finger on the pulse of the wider retail landscape, local community, culture and competitors to ensure we are up to date and relevant in our activities.
EXPERIENCE REQUIRED
You will probably already have ...
A natural affinity with and passion for the Lazy Oaf brand, its products and its consumers
Experience of people management
A minimum of 3 year’s experience in Retail Management, in the fashion or lifestyle industry
Strong visual merchandising skills and a passion for creative display
Pragmatism– with the ability to be both ‘hands on’ while also providing leadership
Strong creative and operational skill sets
Clear communication– both verbally and in writing
Strong IT literacy, including POS systems and Microsoft Excel
Ability to set priorities; meet tight deadlines in a rapidly changing environment
An approachable, team player mindset.
Self-motivation and are willing to work independently.
Experience of retail marketing and/or event planning and management is a bonus
Please note that a right to work in the UK is required for this role.
Life at Oaf
Of course we also offer a competitive salary, great discounts across our products and pension contributions after a qualifying period. At Lazy Oaf, we don’t just accept difference – we’re built on it. Lazy Oaf is proud to be an equal opportunity workplace.
Hell Yeah! How do I apply?
If you think you tick all of the above boxes then we want to hear from you! We are likely to receive a lot of interest in this role. Please submit your C.V, a covering letter telling us why you are the right person for this job to jobs@lazyoaf.com with the subject Retail Manager
