Welcome to the Lazy Swim Club

Photography by Ellie Smith. Last Thursday we turned our store into an indoor pool party and invited all of you to come join the Lazy Swim Club and celebrate the launch of our first ever swimwear collection. We bought a taste of the tropics to London serving up coconut cocktails with Malibu and Funkin Cocktail mixers. Heidi, Hells and Lulu from the Confetti Crowd.  We also got to cool off outside in the sun with frozen alcoholic ice lollies by Lapp that melted in the mouth. And when we weren't busy pretending we were lounging by a pool, we were jumping in the mouth of Jaws for the ultimate seaside photo. Sabrina Cardner from The Young Eccentric. The Lazy Swim Club collection is available now at lazyoaf.com and in our store at 2 Ganton Street, London. See more of the collection by joining the #LazySwimClub on Instagram.