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To mark the start of the UK’s Mental Health Awareness Week, we’ve teamed up with campaign Time to Change to bring you ‘It’s OK to not be OK’, a limited-edition unisex collection designed by five different artists and illustrators from around the world. Launching online and in store from Monday 13th May, the capsule collection features 7 styles across T-shirts, a shirt, trousers and a tote bag and aims to raise awareness, change attitudes and encourage speaking up about mental health through various forms of creative expression.
We will donate 100% of the profits from this collection to support Time To Change, the mental health anti-stigma campaign, led by charities Mind and Rethink Mental Illness. Passionate about changing attitudes around mental health, Time To Change works with thousands of schools, employers and local communities running campaigning programmes and workshops across England.
If you’re in London, you can also join us for a special pop-up shop on Saturday 11th May taking over Protein Studios in Shoreditch where you’ll be able to discover more about the project and get your hands on the collection.
Find out more here
@lazyoafs | @timetochangecampaign
#LOTimetoChange
We hand selected and briefed
five artists from around
the world to create a
piece of work that
they felt best translated
“It’s Ok to not be Ok”.
If you're experiencing
mental health problems or
need urgent support, there
are lots of places you can
go to for help,
please click here
