Summer '13 Men's Lookbook: You Touch You Buy

If you didn't know already, tomorrow marks the official launch of our Summer Collection both online and in store (find out more here) so today we're giving you a first glimpse at our brand new lookbooks. First off we have our men's summer lookbook - for this we teamed up with Philadelphia based photographer Bobby Whigham to capture this colourful collection amongst the busy streets of Soho, New York. Bold and bright on a primary colour palette, our men's summer range is the most vibrant to date. We have played around with paneling on our T-shirts with placement prints and contrasting coloured sleeves and pockets. Surfs up with our summer prints including illustrated sharks, surfer dude ducks and riding waves. Photography: Bobby Whigham; Photography Assistant: Katie McCurdy; Make-up Artist: Dana Boyer; Model: Mickey Ayoub; Styling: Shevone & Jerry from Lazy Oaf and Steven Windenberg. View the complete lookbook here.

Locals Only T-shirt and No Problem T-shirt with Eyeball Cap and Snazarama Socks.