Autumn '13: Men's Moodboard

Next week sees the much anticipated release of our men's Autumn '13 collection so, for the first time this season, we're letting you get a glimpse into just some of the things that inspire our designer Gemma Shiel when she puts together a range. For Autumn '13 we've been looking at the contents of corner shops with prints of cans of pop and chocolate selections covering sweatshirts, tees and short sleeve shirts. Following the fantasy food theme, we've created our own dream sandwich and turned it into a reversible coat and giant sandwich bag. Patterns on T-shirts drew influences from paint splattered trainers and polygraph prints and we've been looking at stills from seventies TV series Space: 1999 to create space age comic strips running across shirts. Continuing with the seventies theme, we've been re-watching Stephen Spielberg's classic thriller Jaws with a great white shark attacking a long sleeve shirt. The men's Autumn '13 collection will be available online and in store from 25th July, watch this space.