Explore our new annual Oafleisure collection below, a Lazy take on athleisure and who better to introduce it (probably from her sofa) than Head Coach Gemma Shiel
"My relationship with sport is a very short story, as you might guess from my brand name Lazy Oaf. Being athletically active comes with a fake hand written note from my mum excusing me from class. We’ve seen a humungous surge in athleisure-wear over recent years and I've had so many people tell me I was missing a trick not entering this product space, well more fool them, how about Inactive-wear, clothes to do nothing in, the timing has never felt more right."
Explore our new annual Oafleisure collection below, a Lazy take on athleisure and who better to introduce it (probably from her sofa) than Head Coach Gemma Shiel
"My relationship with sport is a very short story, as you might guess from my brand name Lazy Oaf. Being athletically active comes with a fake hand written note from my mum excusing me from class. We’ve seen a humungous surge in athleisure-wear over recent years and I've had so many people tell me I was missing a trick not entering this product space, well more fool them, how about Inactive-wear, clothes to do nothing in, the timing has never felt more right."