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For this campaign we were inspired by famous eccentric authors houses, such as Barbara Cartland and her obsession with pink (we did originally request a shih-tzu for full Dame Barbara vibes but none of the dogs returned our calls 😢).
We wanted the location to feel like those opulent and OTT spaces so we were sooo happy when we found this house in Clapton, it's the perfect backdrop for Laura's painterly illustrations and the vivid print colours. It's actually owned by collector Kentaro, who also has a fab interiors shop called Rooms in E5, if you're ever round that way check it out!
Modelling this collection is London based Ally, a DJ on Plus1 Radio and Lily who's currently studying at Durham University, both great to work with and made pieces look amazing. All photography is by Laura Allard-Fleischl who we've followed for ages and love her nostalgic, cinematic aesthetic.
For this campaign we were inspired by famous eccentric authors houses, such as Barbara Cartland and her obsession with pink (we did originally request a shih-tzu for full Dame Barbara vibes but none of the dogs returned our calls 😢). We wanted the location to feel like those opulent and OTT spaces so we were sooo happy when we found this house in Clapton, it's the perfect backdrop for Laura's painterly illustrations and the vivid print colours. It's actually owned by collector Kentaro, who also has a fab interiors shop called Rooms in E5, if you're ever round that way check it out!
Modelling this collection is London based Ally, a DJ on Plus1 Radio and Lily who's currently studying at Durham University, both great to work with and made pieces look amazing. All photography is by Laura Allard-Fleischl who we've followed for ages and love her nostalgic, cinematic aesthetic.
Featured items
LO x Laura Callaghan Corset Style Dress
£28.00
Regular price
£85.00
LO x Laura Callaghan Mini Skirt
£21.00
Regular price
£70.00
LO x Laura Callaghan Long Sleeve T-shirt
£30.00
Regular price
£50.00
LO x Laura Callaghan Fitted Tee
£29.00
Regular price
£42.00
