Tokyoaf: Keeping it Kawaii

Last fortnight our company director Gemma and Jerry and James from our press team travelled almost 6,000 miles across the globe to visit one of the worlds most exciting cities, Tokyo in Japan. We got up to lots of fun stuff while we were there including shooting our forthcoming SS'14 lookbooks and visiting some of the cities finest artistic talents so make sure you visit our blog over the next month as we have lots of good things to show you. To kick start our series of Tokyoaf posts (see what we did there?), today we're sharing one of the things Tokyo is most famous for - kawaii! There is kawaii craziness happening everywhere you look in this city, even their buses are disguised as cartoon dogs. Look out for some of our new Japanese friends including Yoppy of Little Sunny Bite, Alisa Ueno of Fig and Viper and singer, actress and model Mariko Shinoda. Oh and keep an eye out for an unexpected take on our Swoosh Sweatshirt...